| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 1,680 kJ (400 kcal) |
| Carbohydrates | 90.7 g |
| - Sugars | 75.6 g |
| - Dietary fibre | 0 g |
| Fat | 4.4 g |
| - saturated | 3.9 g |
| - trans | 0 g |
| Protein | 0 g |
| Vitamin A equiv. | 0 μg (0%) |
| Vitamin C | 66.7 mg (80%) |
| Calcium | 0 mg (0%) |
| Iron | 0 mg (0%) |
| Sodium | 15.1 mg (1%) |
| Amounts converted and rounded to be relative to 100 g serving. Percentages are relative to US recommendations for adults. Source: NutritionData |
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Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wm. Wrigley Jr. Company,[1] a division of Mars, Inc. They have hard sugar shells which carry the letter S. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavours.[2] The confectionery has been sold in a variety of flavour collections, such as Tropical and Wild Berry.
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Skittles were first made commercially in 1974 by a British company.[3] They were first introduced in North America in 1979 as an import confectionery.[4] In 1982, domestic production of Skittles began in the United States.
Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles circa 1994.[5]
On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account.[6] The move was debated by people interested in social media.[7][8]
Skittles are produced in a wide variety of flavours and colours, including sour varieties. Recently, Skittles has been hinting at a new flavour release on their Facebook Page; using such statuses as "Locking myself in the Rainbow kitchen until I see some results!". A recent posting contained confirmation of a new flavor ("Putting the last touches on a new Skittles flavor. Tweak the Rainbow.").[9]
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